Content Strategy

Process of researching, brainstorming, selecting, presenting and planning creative campaign ideas that help your business meet its digital marketing goals. The person in charge of this process is called a Content Strategist.

  • Mapping out content journey
  • Boosting brand awareness
  • Increasing social traffic
  • Generating backlinks to improve SEO

Content Marketing: the creation, publication, outreach and promotion of content assets that may form part of a bigger campaign or strategy. The person in charge of this process is called a Content Marketing Manager. The Content Strategist and Content Marketing Manager work closely together to create successful content campaigns that meet your digital marketing objectives.

1)Find out content objectives

  • Boosting brand awareness
  • Strengthening your brand positioning
  • Increasing web traffic
  • Increasing conversions
  • Generating backlinks
  • Creating partnerships
  • Connecting with influencers
  • Positioning yourself as a thought leader
  • Winning the trust of your target audience

2)Research

investigate the content landscape in-depth. We will map out your existing audiences and create personas to identify your typical users. With the use of specialist analytics tools, we will identify the content assets that are performing best for you and your competitors in terms of backlinks, social shares, organic traffic and conversions. From this knowledge, we can extract popular themes and formats, as well as content gaps.

3)Brainstorm Campaign Ideas

Armed with the insights from our in-depth research, we’ll go into a content brainstorm that often involves many different specialists. With SEO, social media, outreach, account and UX experts on board, we’re able to generate and assess ideas from many different angles.

After an initial session in which no idea is a bad idea, we’ll pick our favourite ideas and decide on their most appropriate format. The Content Strategist on your account will take this selection of ideas into the next phase of the process.

 

4)Pilot & Refine

Before we start creating your campaigns, we will invest in search intent modelling and pre-outreach to target publications to ensure there is an appetite for them. Ideas that do not make the cut can be discarded, adjusted or refined so that they’ll meet the objectives that you have set out to achieve.

5)Content Strategy & Roadmap

At the end of the process, you as the client will be presented with a proposal of campaigns that will help you meet your content objectives, alongside the research and justification that led up to them. The individual tasks will be laid out in a content roadmap, which maps out the required activities month-by-month