It’s hard to keep up with digital transformation but, regardless of what type of business you run or which products or services you offer, ignoring digital trends is never a wise choice. Most companies can no longer survive without an online presence and investing in new technologies is vital to tackle competition. Experts believe that by the end of 2020, company spending on digital transformation will hit $2 trillion worldwide. So, let’s have a look at the latest digital trends.
- Artificial intelligence (namely Chatbox). AI can detect consumer behaviour and search preferences to help businesses understand how to encourage customers to find their services. Artificial intelligence is already being used in many areas, such as communication, product recommendations, and e-commerce transaction. But the scene in 2020 is certainly dominated by Chatbox, the AI software largely used for answering instantly customer queries, mainly through text chat windows. By 2021, 50% of companies will spend more on Chatbox installation than traditional mobile app development.
- Visual search. Forget about typing or even voice interaction. Now you can upload an image and get more detailed results. Google Lens, Pinterest and Bing Visual Search are just some examples. Then there’s CamFind, a mobile app that can search for anything form your phone just by taking a picture. At the moment, fashion and home décor are making the most of it, but visual search is destined to be more than that: photo apps can read text and translate it; computer vision can recognize basically everything, from faces to locations and from brands to embroidery.
- Omnichannel marketing. It’s the way to advertise across multiple platforms (email, blogs, social media, etc.) so that the customer has an integrated shopping experience. This means that all channels work together to create a unified message and a consistent brand for your business. The best results are produced when all platforms are tied by a common marketing strategy: the same message, same colours, same music. This creates familiarity and fidelity on customers. Stats show higher purchase rates when using 3 or more channels.
- Geo-fencing. The marketing strategy based on a user’s location takes localisation strategy to a next level. Geo-fencing is based on real-time targeting, so when a user enters or leaves a target-area, they receive a marketing communication (e.g. push notification) informing them of a restaurant or shop in that area or inviting them to leave a feedback about a particular place. The Geo-fencing market is expected to reach over $ 2000 million by 2025.
- Interactive content. Maybe it’s because it might make feel users more empowered, but interactive content –any content users can touch, swipe, or interact with- is becoming increasingly integrated. The reasons are many: higher engagement rate (it entices the user to stay longer on that website), the possibility of capturing more (and more relevant data) and to increase brand loyalty.
So, yes, keeping up with digital transformation might feel like wandering in a jungle. But that’s not a reason for you and your business to fall behind. Young consumers are growing and they know a lot about digital technology, so you want to find a way to connect with them. If you feel you need support with digital marketing, you can always ask us. At SoDigify we specialise in innovative digital marketing solutions. Get in touch, all you need to do is drop us an email.